Estefania Luyk







Five Four has always had an association with DeviantART in one way or another. Our first initial line of designs that we went to our first trade show with were primarily derived from a contest that we hosted on DA. You can say that we were one of the first to market with the idea of crowd sourcing designs online visa vie this first contest with DA back in the Summer of 2002. One of Dee and my closest friends is Angelo Sotira, the CEO and co-Founder of the site as well. Someone who we hold great admiration and respect as an entrepreneur, visionary and friend. What he has done with DeviantART in creating such a great and powerful community is very impressive, and has set the path for many others to follow. DeviantART recently wrote a retrospective about fashion and art, and how those two communities intersect. You can check the complete article here.
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Check out this write up of Five Four Club on Thrillist.com Thanks guys!


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RIP #DonnaSummer. The legendary disco queen appeared on the cover of #RollingStone on March 23, 1978. Head to Rollingstone.com to read the cover story. (Taken with instagram)
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There has been a lot of excitement surrounding the launch of the Five Four Club. This new approach to online commerce has been garnering much attention and accolades amongst tech and fashion sites alike. Check out all the features on sites like Thrillist, Digital Trends, The LA Fashion Magazine Blog, The Original Winger, and the LA Times Blog. The values of the Five Four Club packages are also being communicated at the retail level, thanks to our visuals team. So come by The Five Four Flagship Culver City store, check out some of the delivery combinations you could receive with your Five Four Club membership, and even get a sneak preview of the Five Four Footwear launching early next month!!







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