
Go Like Knockout Pilots Facebook Page @ http://www.facebook.com/KnockoutPilots

Go Like Knockout Pilots Facebook Page @ http://www.facebook.com/KnockoutPilots

Legends Tee $19.99













We recently took to the streets of the city that never sleeps, New York, New York to shoot the release of our highly anticipated Fall/Winter collection with none other than our brand ambassador and Cash Money Records pop Star, Jay Sean! Taak a look after the jump to see what we have in store!

GLENN $72

AVAILABLE NOW











BARNARD $58

AVAILABLE NOW

DJ ERIC DLUX in VENTURA SHIRT $50
Von Miller learns new sack dance move

Denver Broncos All-Pro linebacker Von Miller has teamed with Ubisoft’s “Hip Hop Dance Experience” to help his charity, Von’s Vision, a foundation dedicated to providing eye care to underprivileged youth.
Miller, the 2011 NFL defensive rookie of the year, worked with famed choreographers Laurieann Gibson (Nicki Minaj’s creative director) and Dave Scott (“So You Think You Can Dance”) to develop his signature sack celebration.
Each time Miller performs his sack dance on the field, Ubisoft will make a donation to Miller’s charity. Miller also is looking a name for his dance.
CHECK OUT HIS MOVES:

BARNARD $58




Here is our resident DJ, Baron Connor aka MISTER CONNER as our Look of the Day.
Baron is wearing the new Ventura Shirt & Braddock Tee Coupled with his Nike Hyperfuse AirMax 90 running shoe. #FRESH

VENTURA (RED/PLAID) $50
DRES MORGAN JEAN $68
OVERLAND HOODY $39
THE L.A.’S (CHARCOAL) $54
HILL HENLEY $38

VENTURA (RED/PLAID) $50

VENTURA (BLUE/PLAID) $50














Zach Efron was spotted rocking the Five Four Stewart shirt during the premiere for his new movie “The Paperboy” Check out the trailer and more pic’s below!

Check out the Trailer Now!
See more pictures by clicking Read More!



Vintage Five Four graphic tee. Circa 2007











STEWART SHIRT $50
STANLEY V-NECK $26
FF LOGO HOODIE $48
H-GUNNER JEAN $78
THE MALIBU’S $64
The Five Four Store

Westfield Culver City
6000 Sepulveda Ste. 1141
Culver City, CA 90230
Mon-Fri 10am-9pm
Sunday 11am-7pm
310.915.5454
Phone Orders Accepted














The Legendary Gary Payton Stopped by The Five Four Store today. Shout out to “The Glove!”

NASIR JONES
Saturday, September 15th, 2012
![]()
Editor’s note: Nasir Jones is co-founder of12Society and a multi-platinum recording artist. Follow him at NasirJones.com and on Twitter:@Nas.
On July 24, I found out that my newest album hit No. 1 on the Billboard 200. This isn’t my first time around the block, but it’s one of the most satisfying. I started as a hungry MC from QB, but now I am trying to give back to the hip hop community that made me. So as I stepped to the mic on “Jimmy Kimmel Live” that night, wearing a special 12Society t-shirt that I designed, a pair of jeans, and some Timbs, I can say I was on top of the world.
More than ever, entertainment is about self-promotion — using the power of your fans through social media to market live shows and new business ventures and move a few records. The direct connection to the fans is not just freeing artists from the old corporate structure; it’s redefining the relationship between creator and audience.
When piracy hit the entertainment industry, artists were distraught and began distrusting their own fan bases. In truth, it was a response borne from confusion rather than logic. The passion the fans had for what we were creating never went away; we just had to evolve to survive in the new digital world.
A huge aspect of that evolution is offering a glimpse into your lifestyle — being more accessible. The power that Twitter, Facebook, YouTube, and Instagram offer is immense. Being an artist today is not only about being creative in what you produce, but finding creative ways to show people what you’re doing. Artists everywhere took notice when Louis C.K. sold his stand-up special and show tickets without a network backing him on the promotion and distribution. That truly was innovation at its best.
To me, that’s inspirational. That’s bringing things full circle and is the kind of independent triumph that will allow artists to create freely and reap the full benefit of their craft.
It is this same type of innovation that has defined and revolutionized the landscape of Silicon Valley, especially within the confines of e-commerce. I truly believe we are at an incredible inflection point in the consumer retail experience: Just how Amazon and eBay opened the railways to a new universe of available products, and Groupon allowed for the discovery of local activities to become accessible and affordable, new resources are changing the entire game once again.
We now live in a world where, instead of subscribing to a GQ or Vogue to read about what’s new, everyday people can substitute this reading for experiencing, and have goods delivered to them based on their likes and personality. It’s style-made-easy, and will change the way we shop forever. Companies like Five Four Club and Trunk Club are taking the difficulty out of discovery by making personal styling a painless and fun exercise in exploration, expertise, and a bit of surprise.
I started 12Society in June with the hopes of bringing this generation the new wave of commerce. Providing my fans with access to products, brands, and technology that they haven’t seen before. Increased accessibility and visibility has always been the future, and finally, that time is now.
VIEW ENTIRE ARTICLE HERE

The Malibu’s (Grey/Navy) $64

The Malibu’s (Black/Red) $64

The L.A.’s (Charcoal Tweed) $45

The L.A.’s (Red Leather) $54

The Malibu’s (Black/Black) $64

The L.A.’s (Charcoal Leather) $54

The Malibu’s (Brown Leather) $64

The L.A.’s (Camo) $45

The L.A.’s (Fair Isle) $45
All Shoes are now Available at The Five Four Store.

Westfield Culver City Mall
6000 Sepulveda Ste. 1141
Culver City, CA 90230
Mon - Fri 10am-9pm
Sunday 11am-7pm
Phone orders are accepted: 310.915.5454

Name: Jay Sean
Occupation: Singer
Flexible Fashion: “My style is versatile, from street fresh and fly to bespoke dapper gent,” says the “I’m All Yours” (featuring Pitbull) singer, 31. And though he was born in stylish London before moving to Manhattan, he says, “the urban chic side of New York has rubbed off on me — now I wear snapback hats and high-top kicks!”
Speed Shopping: “I know what I like so I’m usually in and out of the store,” says Sean, whose new album Worth It All drops later this year. “Zara is my go-to for everyday clothes that fit me perfectly and are always current with trends yet remain classic. I also love All Saints; their leather is sick! And I usually wear Dolce & Gabbana for more formal events.”
He’s Got Sole: The R&B star — his latest single, a collaboration with Tyga called “Sex 101,” got over 7 million hits in 48 hours on WorldStarHipHop.com — favors the Five Four’s footwear, particularly “the L.A. shoes in camo, tweed and maroon leather.” A recent splurge: “I got a pair of snakeskin high tops by Christian Louboutin.”
Back to Basics: What’s in heavy rotation in Sean’s closet? Black fitted V-neck T-shirts (“For any occasion, you can’t have enough of those!”); skinny black jeans (“For everyday”); and a YMCMB track suit (“For traveling because I have to be comfortable for those long haul flights!”). Beyond the essentials, Sean seeks out pieces by some of his favorite designers such as Tom Ford, Y-3, Armani, Sand and ZANEROBE.
Quote: “Just because something is ‘in fashion‚’ or looks great on someone else doesn’t necessarily mean it will suit you. You have to feel confident in what you’re wearing because it will affect the way you carry yourself! Wear your clothes, don’t let them wear you!”
Read more: http://www.usmagazine.com/celebrity-style/news/most-stylish-new-yorkers-2012-jay-sean-2012129#ixzz26IDg78Vm















FIVE FOUR x JAY SEAN

Five Four is looking for a talented Visual Merchandiser.
A Visual Merchandiser that can increase traffic and sales profits by strategically planning and creating appealing merchandise and store window displays. To create presentations that are designed to attract customers and promote product sales.
Part time.
Experience necessary.
Please Send Your Resume To: culvercity@fivefourclothing.com


Left to Right: Coast $32, Pacific $29.99

H Baxter $78

The Malibu’s $64 and the H Porter jean $68

The L.A.’s $54

All Graphic tees are 2 for $25

The 1st wave of the fall collection

Flying Junction x Five Four

The all new Pacific football tee $29.99 and Broadway hoodie $54

All jeans are 2 for $80

Stewart button down $50, Stanley V-neck $26

The Graduation Class Look book $10 and Free with any purchase over $50

Visit us at the Five Four Store @WestfieldCulver

6000 Sepulveda Ste. 1141
Culver City, CA 90230
Mon-Sat 10am - 9pm
Sunday 11am - 7pm
P: 310.915.5454

The Malibu’s…In Paris
-Photo by @alfydu15


Adam Jones, All-Star Outfielder